Hallmark Applications and Registrations

Trademark applications (and registrations) provide you with several to protect your business and investment; in fact they will become your most valuable business asset. There is a common misconception that registering a company, purchasing the names and registering for tax purposes provides you the actual use of legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future treatments.

Questions often arise whether to register a logo. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights the following the company trademark for that specific goods and services, both in the offline and online environments; affording the business the chance to stop others from using your brand and potentially damaging the reputation of organization.

In respect to a trademark objection reply filing online application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and servicing. The inclusion of a written description of this business’ offerings provides the legal specifics of protector. It is important that the range of goods and/or services that corporation produces is correctly classified into one of the 45 separate categories in existence.

It is important to spotlight that trademark applications are country specific. For instance, this means that assuming you have a trademarked business in New Zealand that is already trading, or is proposing to trade, in Australia you should protect vehicles and business conception within australia too. Having rights on the brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be added.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once a questionnaire is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the utilization of. However, objections are rare and the associated with trademark applications progress straight through to registration. Once the trademark registration is approved, the business will receive certification and approval for the exclusive user with the specified trademark for the range of goods and services inked under the application.